The vaping scene has been rather glum of late, but this little snapshot had me smiling.
Taken in Leicester City, it looks like the UK government has put the money where their mouth is and is openly endorsing vaping as a smoking cessation tool.
While the copy is a little lengthy, it strikes the right notes.
Using an e-cigarette is 95% safer than smoking, because you don’t breathe in any tax or carbon monoxide.
But the real kicker is in the next line.
Switching completely brings health gains.
Bravo Leicester City!